SIXTEEN BEST SEO TIPS 2017 BY SEDENU.A.CHARLES

Here are 16 quick tips for search engine optimization. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem

 1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow. Text is always preferred.
 2. Content is king, so be sure to have good, well-written, and unique content that will be useful to your target audience. Research and test the best headlines to grab attention.
 3. If content is king, then links are queen. Build a network of quality backlinks, but don’t make that your primary focus. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.
 4. Don’t be obsessed with PageRank. Google has said that they don’t really take it into consideration anymore.
 5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches.
 6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
 7. Be sure links to your site and within your site use your keyword phrase, within reason. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link. However, over-optimizing using this tactic can be frowned upon by the search engines. Only create links that are helpful to the user.
 8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches. But again, be careful not to over-optimize.
 9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
 10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
 11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
 12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain.
 13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and try to find alternatives to Flash and AJAX.
 14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
 15. Got a new website you want spidered? Make sure you submit your sitemap through Google Webmaster Tools.
 16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least once a month (but weekly is probably best) with good, fresh content to feed those little crawlers.